Make web site design congruent with business objectives.

If  your business objectives aren’t being met you should consider the design of your website.

A lot of sites are so cluttered that visitors get easily confused – and they leave before they do what you want them to. We recently ran web analytics software on client sites that carried news. Less than 1% of visitors ever read the news - yet the news section took up 25% of the page space.

It’s not just graphics - British Airways killed their corporate waffle and moved their flight selector onto the home page – and saw bookings increase by 30%. Since the B.A. objective was to sell flights online you wonder why the waffle appeared in the first place.

Here’s an offer. If you are serious about employing professionals to improve your web site send us the url of your most underperforming web page, and include your business objectives. We’ll critique it for free – and show you how focused design for your website can improve results rapidly. Meantime, and if you need help real fast, call Katherine on 08703 50 25 50.

If you’re just looking for a freebie though, look elsewhere - we pick and choose who we work with.

Katherine, Art Director