Email campaigns: an integral part of web marketing strategy

Yup. Your email campaigns aren't as effective as they used to be. Anti-spam filters, changes in AOL, Hotmail, Yahoo and now Gmail… life ain't what it used to be.

However, professionally executed email marketing campaigns remain fantastically cost effective. But the emphasis is professional. As in all direct marketing you must specify objectives, build the best list possible and test, test, test.

Forget about open rates - they are too innacurate to be meaningful. What counts is number of actions (hence defining objectives) the recipients carry out. And whether you use plain text, html or flash or movie ensure everything is trackable.

In standard snail mail you have 3 seconds to hold the prospects attention and drive them to action. In email you have less than a second.

So you better make sure that the subject line works and the "from" line is friendly. How do we do it? Well, if you're serious about professional email marketing send us your last email campaign in a zip file (don't just forward it or our spam filters will kill it).

We'll show you massive improvements rapidly. But if you're just looking for a freebie, look elsewhere - we pick and choose who we work with.