Web Site Tracking, Web Measurement and / or Web Statistics… hmmm, almost jargon free

The reason for tracking visitors around your web site is not just to garner statistics. Sifting through the data will provide nuggets of gold - information that will tell precisely when, where and what your visitors are doing, and how interested they are. Right now it's probable that 50% leave within 3 seconds of hitting your home page. By analysing traffic data in conjunction with your business objectives you can see exactly what you need to change to meet your goals.

We use advanced tools to do this. But it's not the expense of tools that makes web site tracking and web measurement complicated. It's the learning curve to accurately interpret the statistics, and then to make cost effective recommendations on change. Moreover, it needs to be done on a regular monthly basis. Failure to do so means you'll lose ranking and visitors will not convert to sales. It gets worse when you don't analyse campaigns.

Want to see how much improvement you can make to your site? Well, we'll need access to your log files so you'll have to contact us first – but we'll be happy to analyse your site free if you are truly serious about employing professionals to analyse web site tracking and improve your ROI substantially. Click here to contact us now.