Managing content — with CMS

CMS (content managed system) management of your web site is vital if you are to fulfil your business goals at reasonable cost.

A well constructed CMS allows the business team to change text and images easily and quickly without any special skills.

Why make changes? Because a web site is always a work in progress - and as visitor/s needs change you must react - or lose them. Web analytics analyses visitor traffic, checks key search phrases and search engine positioning. Using this analysis the business team can easily change and improve navigation, copy and relevant images.

If your site is constructed using html you will have to pay your designer to make these continual changes; and if you're using a complete flash site you won't be able to make changes to flash navigation and content panels without the designer getting involved.

… Er… well, we design flash that can be changed via CMS of course…

If you'd like to get ball park figures on how much it will cost to upgrade your site to peak efficiency CMS email your url and phone number here. But if you're a competitor we advise against it - our low costs will make you feel terminally ill.

More on CMS

Brandon, Head of CMS Development