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Shopping carts

Shopping carts and web site sales.

Improving web site sales via shopping carts is largely a question of navigation and copywriting. Analysis will point the way. For design, study the masters: Amazon, eBay, Epinions. Investigate your user experience (videoed usability studies work) and using web analytics see when and why shopping carts are abandoned.

Also analyse repeat buyers and how you re-sell, cross and up-sell.

Don't understand analytics? You'd better call 08703 50 25 50 and speak with Lana - our in-house expert.

Increasing and maintaining traffic is vital too; product dependent, a business should look seriously at affiliate marketing (PriceGrabber) and cross selling through an eBay store. And Froogle (free) and pay per click via BizRate, MSN Shopping, NexTag, Shopping.com and Yahoo.

Shopping carts and web site sales

We developed our first full e-commerce solution with a shopping cart 6 years ago; recently we rewrote the entire eBay listing process and integrated it with an accounting system for Auctionpost - a major eBay power seller.

Here's the offer. If you are serious about employing professionals to improve your web site sales send us the url of your store with your visitor/unit sales ratios and we'll critique it for free. Find out how focused design and sales tools can improve results for shopping carts very quickly indeed.

If you're just looking for a freebie though, look elsewhere - we pick and choose who we work with.


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