Copywriting

The whole point of improving content on your site is to get the user to do what you want them to do. But copywriting for web sites is still misunderstood - simply throwing words on the page is not enough.
Successful website copywriting has three imperatives that must be followed constantly and consistently. Each page of the web site requires:
1.       Writing for search engines
2.       Writing for the user
3.       Writing for the desired action to take place
Writing for search engines requires the judicious use of search phrases: for the user, the information they require; and action calls should funnel the user towards your business objectives.
Take a look also at our sections on managing content and the use of images
Meantime, don't write a word until you fully comprehend points 1 & 2 above.
Why not try this? If you are serious about employing professionals to improve your web site profitability send us the url of your most underperforming web page, include the key search phrases and your next action objective. We'll rewrite it for free - and show you how focused copywriting for your website can improve results rapidly.
If you're just looking for a freebie though, look elsewhere - we pick and choose who we work with.

Jim, Director of Content