Best use of website images

The reasons for using images in web sites are three fold.

1.       An image can display a product or concept idea very simply.

2.       They break up the text for the reader.

3.       They style the site and enhance brand recognition (No, not lots of logos!)

Item 2 is more important than you think.

There are thousands of image libraries on the web - www.stockindexonline.com is one of the best trade oriented stock image portals to begin your search.

If you are creative and can really shoot photographs, go right ahead. But if you don't know  a redhead from a blonde write a brief and commission a photographer - professional photography will make a difference to your sales.

We wanted our site to be factual: the images for our website are mono to convey reality; we photographed our staff because one of our business objectives was to show that we are real people in the real world.